• "In his time with us, Aaron has done a fabulous job transforming the company into a professional organisation with the infrastructure and ability to grow. The direction he has set for the company and the product is already paying dividends, surpassing our expectations."

    Jim McLachlan - President, Automated Logistics

  • "Aaron demonstrated an unwavering commitment to successful solution delivery, from conception to deployment. His adept project management was evident from our initial interactions. Directly engaging with our end-customer, Aaron precisely identified customer pain points, challenges, and goals. He shaped the solution scope to transparently address these aspects. This customer-focused approach assured Johnston Equipment that an optimal solution was being implemented, backed by Aaron and his team for ongoing support."

    Vishek Prasad - Johnston Equipment, Channel Partner

  • "It was a pleasure to work with Aaron. He was excellent at guiding our product development in a way that matched our larger goals. He set clear and effective priorities for our work. What stood out for me was Aaron's solid understanding of the technical aspects, making us feel well-supported. His vision for the product was both clear and motivating. I would gladly work with him again in the future."

    Helio Benes - Founding Engineer, Durable

  • "Aaron’s superior capacity to learn and apply new concepts has made him highly adept at complex problem solving. Under his natural and confident leadership, transformative ideas swiftly become real action, consistently applied with full personal investment. I recommend him without hesitation – he will be an invaluable asset to any endeavor."

    Alex Haussmann - Major, Canadian Armed Forces

Experience

Analytic Labs

October 2023-Present

Product Management Consultant

  • Collaborated with the CEO and CDO to refine company strategy, business goals, and KPIs. Conducted an in-depth review of the existing product, assessing product-market fit and pinpointing areas for enhancement and growth opportunities. Developed a concise product plan, aligning the product vision and strategy with overarching organizational goals.

  • Created a product roadmap to align product and business objectives with development work. Retired or repurposed low-value and incomplete features. Focused development around high-value initiatives, including an LLM tool, migration to NextJS, and UX/UI redesign.

  • Owns the product backlog and facilitates monthly sprints. Defines tasks and creates wireframes to convey precise product and design requirements. Shifted the team's focus to completing well-defined, value-driven tasks, achieving a 2.5x increase in sprint productivity.

  • Led the development of an LLM tool to automate analytics dashboard creation. Advised the CEO on machine learning initiatives and mitigating project risks through an iterative development approach. Started with an internal tool for automated SQL view generation and moving towards a customer-facing solution. The internal tool has been successfully launched and is being optimized.

Automated Logistics Incorporated

August 2021-Present

Director, Operations & Product

  • Transformed Pulsar's product strategy. Conducted market analysis and created a product plan, including clear value proposition, customer personas, and go-to-market strategy. Delivered a 32% year-to-year increase in gross revenue and 229% growth in ARR.

  • Led the end-to-end development of a new web application to replace a legacy administrative console, creating a platform for future development and reducing hourly development costs by 45%.

  • Created Pulsar product roadmaps, including database, API, mobile, and web components to align development priorities with Pulsar's overarching product plan. Established a regular release tempo and reduced average release cycle time by more than 75%.

  • Owned the Pulsar product backlog. Collected internal and external requirements and defined features to be delivered. Continually refined and prioritized the backlog in collaboration with stakeholders to meet development objectives.

  • Led cross-functional team; transitioned to being the central point of contact for client communication to safeguard engineers from non-development tasks and prevent scope creep, addressing historical, feature delivery timeline issues.

  • Engaged customers weekly to gather requirements, feedback, and insights. Collaborated to define custom features and align them with broader product goals, enabling a shift from multiple customized versions to a single software version for all users.

  • Transitioned Pulsar to a SaaS revenue model and cloud deployment, increasing recurring revenue contribution from 25% to 55% of total revenue.

  • Created and managed product roadmaps in support of the product plan. Coordinated development activities, including determining which features to add to the roadmap, and producing clear feature specifications.

  • Implemented an Agile development process including Kanban board, product backlog, stand-up meetings, and iterative development.

  • Adopted technologies to support Pulsar at scale. Included a CRM, support portal, Jira, and GitHub. Doubled the number of new deployments in a 12-month period while continuing to meet or exceed SLA performance goals and development objectives.

  • Managed software deployment projects, including infrastructure consulting, producing estimates, managing project schedules, task tracking, and collaborating with stakeholders. Projects under supervision were delivered on time, to specification, and within budget.

  • Owned Hart Software’s hardware product business, including relationship management, pricing strategy, and product offerings. Constructed hardware lifecycle replacement plans for existing customers resulting in doubling hardware resales revenue.

Hart Software Inc.

September 2020-July 2021

Product Manager

NAV Canada

April 2018-January 2021

Air Traffic Controller

  • Managed the safe, orderly and expeditious flow of aircraft in high-level Canadian airspace.

  • Maintained awareness of all aircraft in assigned airspace, using multiple sources of information, in a dynamic and fast-moving environment. Identified possible losses of separation, and other dangers, and took action to maintain aircraft safety.

  • Subject matter expert on application rules and regulations. Consistently controlled aircraft in accordance with expected standards while under time and performance pressure.

2nd Lieutenant

Canadian Armed Forces

January 2016-April 2018

  • Most recently employed as a Primary Reserve Staff Officer in the G1 (Human Resources) Branch of 39 Canadian Brigade Group. Responsible for various portfolios, including grievances, honours and awards, summary investigations, discipline, employment equity, and tracking the medical readiness of Canadian Forces personnel participating in Canada's COVID 19 response.

  • Previously employed as a Regular Force Pilot and Aerospace Control Officer.