Resources
Here you'll find a collection of resources and tools I find useful for product management, and related disciplines.
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Finding Your Target Market - Marketing Evolution
Effective Digital Marketing KPIs - Smart Insights
Consumer Decision Journey - McKinsey & Company
Competing on Customer Journeys - Harvard Business Review
Digital Marketing & Measurement Model - Avinash Kaushik
Best Social Media Metrics - Avinash Kaushik
Best Web Analytics Tools - Avinash Kaushik
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